Creating Resilience among Rural Communities: Communication Outreach and Climate Change
Pradeep Nair PhD, Professor (New Media) and Director Research, Central University of Himachal Pradesh, Dharamshala, India
Key words:
communications, outreach, media, climate change
Goal of the Activity:
1. It will help the climate experts and policymakers to understand how community outreach situates itself in the large realm of public and civic communications at the local level. 2. It will deepen the understating of the local community about the relationship between communication and civic engagement in local governance. 3. The activities will help the community people to explore their information needs about climate change and will help them to develop a clear perception of climate change by using their considerable public trust to build local acceptance of climate change through small narratives.
Name of Focal Point
Prof. Pradeep Nair
Email of Focal Point
nairdevcom@hpcu.ac.in
Overview
Activity Outcomes
This activity will help WCC members to extend their boundaries of knowledge and expertise to local village communities for public dissemination and welfare. Through this activity, the members of the Coalition may be able to connect people, connect communities and connect rural society by involving people to strengthen local development agencies, councils, and bodies and thus will help to keep the local democracy alive.
Since community outreach has the potential to reach the nearby communities quickly and in a cost-effective manner, there is a possibility to facilitate people to make informed decisions on water and climate change issues and local governance. The activity will help the Coalition to build trust and understanding to bring change in the mindset of the local communities.
Due to their proximity, communication outreach activities can play a crucial role in creating awareness, advocacy, and policy change about climate variations and the environment at the micro-level.
Estimated Activity Milestones
July 2022
Current Partners
Noura Abdo, Founder and Executive Manager, Our Climate, Cairo Egypt.
Desired Key Capabilities of New Partners
Outreach and communications, Monitoring, Capacity development, Political networks, Stakeholder networks, Data and information sharing