Creating Resilience among Rural Communities: Communication Outreach and Climate Change

Central University of Himachal Pradesh, Dharamshala, India

Key words:

communications, outreach, media, climate change


1. It will help the climate experts and policymakers to understand how community outreach situates itself in the large realm of public and civic communications at the local level. 2. It will deepen the understating of the local community about the relationship between communication and civic engagement in local governance. 3. The activities will help the community people to explore their information needs about climate change and will help them to develop a clear perception of climate change by using their considerable public trust to build local acceptance of climate change through small narratives.


Name of Focal Point

Prof. Pradeep Nair, New Media and Director Research

Email of Focal Point



Activity Outcomes

This activity will help WCC members to extend their boundaries of knowledge and expertise to local village communities for public dissemination and welfare. Through this activity, the members of the Coalition may be able to connect people, connect communities and connect rural society by involving people to strengthen local development agencies, councils, and bodies and thus will help to keep the local democracy alive. Since community outreach has the potential to reach the nearby communities quickly and in a cost-effective manner, there is a possibility to facilitate people to make informed decisions on water and climate change issues and local governance. The activity will help the Coalition to build trust and understanding to bring change in the mindset of the local communities. Due to their proximity, communication outreach activities can play a crucial role in creating awareness, advocacy, and policy change about climate variations and the environment at the micro-level.

Estimated Activity Milestones

July 2022

Current Partners

Noura Abdo, Founder and Executive Manager, Our Climate, Cairo Egypt. Kassimou Issotina, Executive Director, Institute of Cultural Affairs, Benin.
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Desired Key Capabilities of New Partners

Outreach and communications, Monitoring, Capacity development, Political networks, Stakeholder networks, Data and information sharing
Matthias Berninger, Senior Vice President, Public Affairs and Sustainability, Bayer

Matthias Berninger

Matthias Berninger (born 1971) is a former German politician and member of The Greens from 1993 until 2007.
From 2001 to 2005, Berninger served as Parliamentary State Secretary at the Federal Ministry of Food, Agriculture and Consumer Protection under minister Renate Künast in the second cabinet of Chancellor Gerhard Schröder. After leaving the government, he was his parliamentary group’s spokesperson on economic policy from 2005 until 2007.
Since 2019, Berninger has been serving as head of public and government affairs at Bayer.