Creating Resilience among Rural Communities: Communication Outreach and Climate Change

Central University of Himachal Pradesh, Dharamshala, India

Key words:

communications, outreach, media, climate change

Description:

1. It will help the climate experts and policymakers to understand how community outreach situates itself in the large realm of public and civic communications at the local level. 2. It will deepen the understating of the local community about the relationship between communication and civic engagement in local governance. 3. The activities will help the community people to explore their information needs about climate change and will help them to develop a clear perception of climate change by using their considerable public trust to build local acceptance of climate change through small narratives.

Name of Focal Point

Prof. Pradeep Nair, New Media and Director Research

Email of Focal Point

nairdevcom@hpcu.ac.in

Overview

Activity Outcomes

This activity will help WCC members to extend their boundaries of knowledge and expertise to local village communities for public dissemination and welfare. Through this activity, the members of the Coalition may be able to connect people, connect communities and connect rural society by involving people to strengthen local development agencies, councils, and bodies and thus will help to keep the local democracy alive. Since community outreach has the potential to reach the nearby communities quickly and in a cost-effective manner, there is a possibility to facilitate people to make informed decisions on water and climate change issues and local governance. The activity will help the Coalition to build trust and understanding to bring change in the mindset of the local communities. Due to their proximity, communication outreach activities can play a crucial role in creating awareness, advocacy, and policy change about climate variations and the environment at the micro-level.